{"id":37449,"date":"2024-07-20T04:51:39","date_gmt":"2024-07-20T04:51:39","guid":{"rendered":"https:\/\/riyadh.dev\/seo-cho-website-tin-tuc-bi-kip-leo-top-google-ben-vung-trong-2024\/"},"modified":"2024-07-20T04:51:39","modified_gmt":"2024-07-20T04:51:39","slug":"seo-cho-website-tin-tuc-bi-kip-leo-top-google-ben-vung-trong-2024","status":"publish","type":"post","link":"https:\/\/riyadh.dev\/en\/seo-cho-website-tin-tuc-bi-kip-leo-top-google-ben-vung-trong-2024\/","title":{"rendered":"SEO cho website tin t\u1ee9c: B\u00ed k\u00edp leo top Google b\u1ec1n v\u1eefng trong 2024"},"content":{"rendered":"
\n

Ch\u00e0o b\u1ea1n, t\u00f4i bi\u1ebft b\u1ea1n \u0111ang t\u00ecm c\u00e1ch \u0111\u1ec3 trang web tin t\u1ee9c c\u1ee7a m\u00ecnh \u2013 v\u00ed d\u1ee5 nh\u01b0 riyadh.dev<\/strong> \u2013 v\u01b0\u01a1n l\u00ean top Google v\u00e0 gi\u1eef v\u1eefng phong \u0111\u1ed9. L\u00e0 m\u1ed9t copywriter \u0111\u00e3 g\u1eafn b\u00f3 v\u1edbi m\u1ea3ng content SEO su\u1ed1t 10 n\u0103m, t\u00f4i hi\u1ec3u r\u1eb1ng \u00e1p l\u1ef1c traffic v\u00e0 s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t trong l\u0129nh v\u1ef1c n\u00e0y lu\u00f4n th\u01b0\u1eddng tr\u1ef1c. Nh\u01b0ng \u0111\u1eebng lo, m\u1ecdi th\u1ee9 \u0111\u1ec1u c\u00f3 c\u00f4ng th\u1ee9c c\u1ea3. H\u00e3y c\u00f9ng t\u00f4i kh\u00e1m ph\u00e1 nh\u1eefng b\u00ed k\u00edp SEO th\u1ef1c chi\u1ebfn d\u00e0nh ri\u00eang cho website tin t\u1ee9c nh\u00e9.<\/p>\n

1. T\u1ea1i sao SEO cho website tin t\u1ee9c l\u1ea1i “kh\u00f3 nh\u1eb1n” \u0111\u1ebfn v\u1eady?<\/h2>\n

Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hay blog c\u00e1 nh\u00e2n, website tin t\u1ee9c c\u00f3 m\u1ed9t \u0111\u1eb7c th\u00f9 ri\u00eang: t\u00ednh th\u1eddi s\u1ef1 v\u00e0 c\u1eadp nh\u1eadt li\u00ean t\u1ee5c<\/strong>. M\u1ed7i ng\u00e0y, b\u1ea1n ph\u1ea3i “nh\u1ea3” ra h\u00e0ng ch\u1ee5c b\u00e0i vi\u1ebft m\u1edbi. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt v\u00e0 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung. Google \u01b0u ti\u00ean nh\u1eefng trang web c\u00f3 n\u1ed9i dung m\u1edbi, ch\u1ea5t l\u01b0\u1ee3ng, nh\u01b0ng \u0111\u1ed3ng th\u1eddi c\u0169ng ph\u1ea3i \u0111\u1ea3m b\u1ea3o c\u1ea5u tr\u00fac website khoa h\u1ecdc \u0111\u1ec3 bot d\u1ec5 d\u00e0ng thu th\u1eadp d\u1eef li\u1ec7u.<\/p>\n

V\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng g\u1eb7p v\u1edbi c\u00e1c site tin t\u1ee9c m\u1edbi<\/h3>\n

Khi m\u1edbi b\u1eaft \u0111\u1ea7u, b\u1ea1n s\u1ebd d\u1ec5 r\u01a1i v\u00e0o “ma tr\u1eadn” n\u1ed9i dung. Vi\u1ebft nhi\u1ec1u nh\u01b0ng kh\u00f4ng c\u00f3 chi\u1ec1u s\u00e2u, kh\u00f4ng t\u1ed1i \u01b0u t\u1eeb kh\u00f3a, ho\u1eb7c t\u1ed5 ch\u1ee9c chuy\u00ean m\u1ee5c l\u1ed9n x\u1ed9n. H\u1ec7 qu\u1ea3 l\u00e0 Google kh\u00f4ng hi\u1ec3u b\u1ea1n \u0111ang n\u00f3i v\u1ec1 c\u00e1i g\u00ec, d\u1eabn \u0111\u1ebfn th\u1ee9 h\u1ea1ng th\u1ea5p v\u00e0 traffic \u00e8o u\u1ed9t. Nh\u01b0ng t\u00f4i c\u00f3 tin vui cho b\u1ea1n: m\u1ecdi v\u1ea5n \u0111\u1ec1 \u0111\u1ec1u c\u00f3 gi\u1ea3i ph\u00e1p, mi\u1ec5n l\u00e0 b\u1ea1n ki\u00ean tr\u00ec.<\/p>\n

\"F168H\u00ecnh minh ho\u1ea1: F168<\/a><\/em><\/div>\n

2. Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung “v\u00e0ng” cho d\u00e2n SEO tin t\u1ee9c<\/h2>\n

\u0110\u00e2y l\u00e0 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t. N\u1ed9i dung l\u00e0 vua, nh\u01b0ng v\u1edbi website tin t\u1ee9c, vua c\u1ea7n ph\u1ea3i c\u00f3 “v\u01b0\u01a1ng mi\u1ec7n” v\u00e0 “ngai v\u00e0ng” \u0111\u00e0ng ho\u00e0ng.<\/p>\n

X\u00e2y d\u1ef1ng Pillar Content v\u00e0 Cluster Content<\/h3>\n

\u0110\u1eebng vi\u1ebft b\u00e0i m\u1ed9t c\u00e1ch r\u1eddi r\u1ea1c. H\u00e3y ch\u1ecdn ra nh\u1eefng ch\u1ee7 \u0111\u1ec1 “c\u1ed9t tr\u1ee5” (pillar) m\u00e0 \u0111\u1ed9c gi\u1ea3 c\u1ee7a b\u1ea1n quan t\u00e2m nh\u1ea5t. V\u00ed d\u1ee5, n\u1ebfu site c\u1ee7a b\u1ea1n v\u1ec1 c\u00f4ng ngh\u1ec7, h\u00e3y c\u00f3 m\u1ed9t b\u00e0i vi\u1ebft t\u1ed5ng quan v\u1ec1 “Xu h\u01b0\u1edbng AI 2024”. Sau \u0111\u00f3, ph\u00e1t tri\u1ec3n c\u00e1c b\u00e0i vi\u1ebft v\u1ec7 tinh (cluster) \u0111i s\u00e2u v\u00e0o t\u1eebng kh\u00eda c\u1ea1nh: “AI trong y t\u1ebf”, “AI trong gi\u00e1o d\u1ee5c”, “C\u00e1c c\u00f4ng c\u1ee5 AI mi\u1ec5n ph\u00ed t\u1ed1t nh\u1ea5t”… Li\u00ean k\u1ebft c\u00e1c b\u00e0i v\u1ec7 tinh v\u1ec1 b\u00e0i pillar v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. C\u00e1ch n\u00e0y gi\u00fap Google th\u1ea5y b\u1ea1n l\u00e0 chuy\u00ean gia trong l\u0129nh v\u1ef1c \u0111\u00f3.<\/p>\n

T\u1ed1i \u01b0u ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 (Title & Meta Description)<\/h3>\n

Ti\u00eau \u0111\u1ec1 l\u00e0 “c\u1eeda s\u1ed5 t\u00e2m h\u1ed3n” c\u1ee7a b\u00e0i vi\u1ebft. H\u00e3y l\u00e0m n\u00f3 th\u1eadt h\u1ea5p d\u1eabn. \u0110\u1eebng ch\u1ec9 \u0111\u1eb7t t\u00ean s\u1ef1 ki\u1ec7n m\u1ed9t c\u00e1ch kh\u00f4 khan. V\u00ed d\u1ee5, thay v\u00ec “Google ra m\u1eaft t\u00ednh n\u0103ng m\u1edbi”, h\u00e3y th\u1eed “Google v\u1eeba tung ‘bom t\u1ea5n’ t\u00ednh n\u0103ng m\u1edbi: D\u00e2n c\u00f4ng ngh\u1ec7 ph\u00e1t cu\u1ed3ng”. M\u00f4 t\u1ea3 (meta description) c\u0169ng v\u1eady, h\u00e3y t\u00f3m t\u1eaft n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 ch\u1ee9a t\u1eeb kh\u00f3a ch\u00ednh \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p (CTR).<\/p>\n

T\u1ea7n su\u1ea5t \u0111\u0103ng b\u00e0i h\u1ee3p l\u00fd<\/h3>\n

V\u1edbi website tin t\u1ee9c, b\u1ea1n c\u1ea7n \u0111\u0103ng b\u00e0i th\u01b0\u1eddng xuy\u00ean, nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u<\/strong>. \u0110\u0103ng 5 b\u00e0i r\u00e1c m\u1ed7i ng\u00e0y kh\u00f4ng b\u1eb1ng 2 b\u00e0i ch\u1ea5t l\u01b0\u1ee3ng. Google \u01b0u ti\u00ean c\u00e1c trang c\u00f3 n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o, c\u00f3 g\u00f3c nh\u00ecn ri\u00eang. H\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho \u0111\u1ed9c gi\u1ea3, thay v\u00ec ch\u1ec9 sao ch\u00e9p tin t\u1ee9c t\u1eeb n\u01a1i kh\u00e1c.<\/p>\n

\"F168<\/div>\n

3. K\u1ef9 thu\u1eadt SEO On-Page kh\u00f4ng th\u1ec3 b\u1ecf qua<\/h2>\n

K\u1ef9 thu\u1eadt l\u00e0 n\u1ec1n t\u1ea3ng. N\u1ebfu n\u1ec1n m\u00f3ng y\u1ebfu, ng\u00f4i nh\u00e0 d\u00f9 \u0111\u1eb9p \u0111\u1ebfn m\u1ea5y c\u0169ng s\u1ebd s\u1ee5p \u0111\u1ed5.<\/p>\n

T\u1ed1i \u01b0u t\u1ed1c \u0111\u1ed9 t\u1ea3i trang<\/h3>\n

\u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n. Ng\u01b0\u1eddi d\u00f9ng s\u1ebd r\u1eddi \u0111i ngay l\u1eadp t\u1ee9c n\u1ebfu trang web c\u1ee7a b\u1ea1n t\u1ea3i l\u00e2u h\u01a1n 3 gi\u00e2y. H\u00e3y n\u00e9n \u1ea3nh, s\u1eed d\u1ee5ng b\u1ed9 nh\u1edb \u0111\u1ec7m (caching), v\u00e0 ch\u1ecdn m\u1ed9t hosting t\u1ed1t. C\u00f4ng c\u1ee5 Google PageSpeed Insights s\u1ebd l\u00e0 ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh \u0111\u00e1ng tin c\u1eady c\u1ee7a b\u1ea1n.<\/p>\n

C\u1ea5u tr\u00fac URL v\u00e0 Heading th\u00e2n thi\u1ec7n<\/h3>\n

URL n\u00ean ng\u1eafn g\u1ecdn, ch\u1ee9a t\u1eeb kh\u00f3a ch\u00ednh. V\u00ed d\u1ee5: riyadh.dev\/seo-cho-website-tin-tuc<\/code> thay v\u00ec riyadh.dev\/p=123<\/code>. B\u00ean trong b\u00e0i vi\u1ebft, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c th\u1ebb Heading (H1, H2, H3) m\u1ed9t c\u00e1ch logic. H1 ch\u1ec9 n\u00ean c\u00f3 m\u1ed9t th\u1ebb duy nh\u1ea5t (th\u01b0\u1eddng l\u00e0 ti\u00eau \u0111\u1ec1 b\u00e0i vi\u1ebft), H2 cho c\u00e1c \u00fd ch\u00ednh, H3 cho c\u00e1c \u00fd ph\u1ee5. \u0110i\u1ec1u n\u00e0y gi\u00fap Google hi\u1ec3u c\u1ea5u tr\u00fac n\u1ed9i dung c\u1ee7a b\u1ea1n r\u00f5 r\u00e0ng h\u01a1n.<\/p>\n

Li\u00ean k\u1ebft n\u1ed9i b\u1ed9 (Internal Linking) th\u00f4ng minh<\/h3>\n

\u0110\u00e2y l\u00e0 “v\u0169 kh\u00ed b\u00ed m\u1eadt” m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi b\u1ecf qua. H\u00e3y li\u00ean k\u1ebft c\u00e1c b\u00e0i vi\u1ebft c\u0169 c\u00f3 li\u00ean quan trong b\u00e0i vi\u1ebft m\u1edbi. V\u00ed d\u1ee5, khi b\u1ea1n vi\u1ebft v\u1ec1 m\u1ed9t s\u1ef1 ki\u1ec7n m\u1edbi, h\u00e3y li\u00ean k\u1ebft \u0111\u1ebfn b\u00e0i ph\u00e2n t\u00edch tr\u01b0\u1edbc \u0111\u00f3 v\u1ec1 ch\u1ee7 \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng \u1edf l\u1ea1i trang l\u00e2u h\u01a1n v\u00e0 ph\u00e2n ph\u1ed1i “s\u1ee9c m\u1ea1nh” (link juice) cho c\u00e1c b\u00e0i vi\u1ebft kh\u00e1c.<\/p>\n

Nh\u00e2n ti\u1ec7n, n\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t n\u1ec1n t\u1ea3ng gi\u1ea3i tr\u00ed tr\u1ef1c tuy\u1ebfn uy t\u00edn, t\u00f4i c\u00f3 th\u1ec3 g\u1ee3i \u00fd cho b\u1ea1n m\u1ed9t \u0111\u1ecba ch\u1ec9 \u0111\u00e1ng tin c\u1eady. \u0110\u00f3 l\u00e0 F168, n\u01a1i cung c\u1ea5p \u0111a d\u1ea1ng c\u00e1c tr\u00f2 ch\u01a1i v\u00e0 d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao. \u0110\u1eb7c bi\u1ec7t, n\u1ebfu b\u1ea1n y\u00eau th\u00edch th\u1ec3 lo\u1ea1i b\u1eafn c\u00e1 \u0111\u1ed5i th\u01b0\u1edfng, \u0111\u1eebng b\u1ecf l\u1ee1 f168 b\u1eafn c\u00e1<\/a> \u2013 m\u1ed9t tr\u1ea3i nghi\u1ec7m gi\u1ea3i tr\u00ed \u0111\u1ec9nh cao \u0111ang ch\u1edd b\u1ea1n kh\u00e1m ph\u00e1.<\/p>\n

\"F168<\/div>\n

4. X\u00e2y d\u1ef1ng uy t\u00edn (EEAT) cho website tin t\u1ee9c<\/h2>\n

Google ng\u00e0y c\u00e0ng th\u00f4ng minh. H\u1ecd kh\u00f4ng ch\u1ec9 \u0111\u00e1nh gi\u00e1 n\u1ed9i dung m\u00e0 c\u00f2n \u0111\u00e1nh gi\u00e1 t\u00e1c gi\u1ea3 v\u00e0 trang web. EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) l\u00e0 ti\u00eau ch\u00ed quan tr\u1ecdng \u0111\u1ec3 leo top.<\/p>\n

Tr\u00edch d\u1eabn ngu\u1ed3n uy t\u00edn<\/h3>\n

Khi \u0111\u01b0a tin, h\u00e3y lu\u00f4n tr\u00edch d\u1eabn ngu\u1ed3n ch\u00ednh th\u1ed1ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng \u0111\u1ed9 tin c\u1eady cho b\u00e0i vi\u1ebft m\u00e0 c\u00f2n cho Google th\u1ea5y b\u1ea1n l\u00e0 m\u1ed9t trang web c\u00f3 tr\u00e1ch nhi\u1ec7m. Li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c nghi\u00ean c\u1ee9u, b\u00e1o c\u00e1o, ho\u1eb7c trang web c\u1ee7a ch\u00ednh ph\u1ee7 s\u1ebd gi\u00fap \u00edch r\u1ea5t nhi\u1ec1u.<\/p>\n

X\u00e2y d\u1ef1ng t\u00e1c gi\u1ea3 (Author Page)<\/h3>\n

H\u00e3y t\u1ea1o m\u1ed9t trang gi\u1edbi thi\u1ec7u v\u1ec1 t\u00e1c gi\u1ea3 cho m\u1ed7i b\u00e0i vi\u1ebft. Trang n\u00e0y n\u00ean c\u00f3 \u1ea3nh, ti\u1ec3u s\u1eed, v\u00e0 c\u00e1c b\u00e0i vi\u1ebft kh\u00e1c c\u1ee7a t\u00e1c gi\u1ea3 \u0111\u00f3. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e2y d\u1ef1ng chuy\u00ean m\u00f4n c\u00e1 nh\u00e2n v\u00e0 t\u0103ng \u0111\u1ed9 tin c\u1eady cho n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n

\"F168<\/div>\n

5. \u0110o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u li\u00ean t\u1ee5c<\/h2>\n

SEO kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u00edch \u0111\u1ebfn, m\u00e0 l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh. B\u1ea1n c\u1ea7n th\u01b0\u1eddng xuy\u00ean theo d\u00f5i hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

S\u1eed d\u1ee5ng Google Analytics v\u00e0 Google Search Console<\/h3>\n

\u0110\u00e2y l\u00e0 hai c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed v\u00e0 m\u1ea1nh m\u1ebd nh\u1ea5t. Theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0: l\u01b0\u1ee3ng truy c\u1eadp, th\u1eddi gian \u1edf l\u1ea1i trang, t\u1ef7 l\u1ec7 tho\u00e1t, t\u1eeb kh\u00f3a \u0111ang x\u1ebfp h\u1ea1ng… T\u1eeb \u0111\u00f3, b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c b\u00e0i vi\u1ebft n\u00e0o \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t, b\u00e0i n\u00e0o c\u1ea7n c\u1ea3i thi\u1ec7n.<\/p>\n

A\/B Testing ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3<\/h3>\n

\u0110\u1eebng ng\u1ea1i th\u1eed nghi\u1ec7m. Vi\u1ebft 2-3 phi\u00ean b\u1ea3n ti\u00eau \u0111\u1ec1 cho c\u00f9ng m\u1ed9t b\u00e0i vi\u1ebft, sau \u0111\u00f3 xem phi\u00ean b\u1ea3n n\u00e0o c\u00f3 CTR cao h\u01a1n. C\u00f4ng c\u1ee5 A\/B testing c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n l\u00e0m \u0111i\u1ec1u n\u00e0y m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng.<\/p>\n

K\u1ebft lu\u1eadn<\/h2>\n

SEO cho website tin t\u1ee9c kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng, nh\u01b0ng c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 b\u1ea5t kh\u1ea3 thi. B\u00ed quy\u1ebft n\u1eb1m \u1edf s\u1ef1 ki\u00ean tr\u00ec, chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn v\u00e0 kh\u00f4ng ng\u1eebng h\u1ecdc h\u1ecfi. H\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n nh\u1ea5t: t\u1ed1i \u01b0u t\u1ed1c \u0111\u1ed9, x\u00e2y d\u1ef1ng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, v\u00e0 t\u1ed5 ch\u1ee9c c\u1ea5u tr\u00fac website khoa h\u1ecdc. T\u00f4i tin r\u1eb1ng v\u1edbi nh\u1eefng b\u00ed k\u00edp tr\u00ean, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0a riyadh.dev<\/strong> l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi.<\/p>\n

C\u00f2n b\u1ea1n, \u0111\u00e2u l\u00e0 kh\u00f3 kh\u0103n l\u1edbn nh\u1ea5t m\u00e0 b\u1ea1n \u0111ang g\u1eb7p ph\u1ea3i trong qu\u00e1 tr\u00ecnh SEO cho website tin t\u1ee9c c\u1ee7a m\u00ecnh? H\u00e3y chia s\u1ebb v\u1edbi t\u00f4i \u1edf ph\u1ea7n b\u00ecnh lu\u1eadn b\u00ean d\u01b0\u1edbi nh\u00e9! \ud83d\ude80<\/p>\n

\"F168<\/div>\n<\/article>","protected":false},"excerpt":{"rendered":"

Ch\u00e0o b\u1ea1n, t\u00f4i bi\u1ebft b\u1ea1n \u0111ang t\u00ecm c\u00e1ch \u0111\u1ec3 trang web tin t\u1ee9c c\u1ee7a m\u00ecnh \u2013 v\u00ed d\u1ee5 nh\u01b0 riyadh.dev \u2013 v\u01b0\u01a1n l\u00ean top Google v\u00e0 gi\u1eef v\u1eefng phong \u0111\u1ed9. L\u00e0 m\u1ed9t copywriter \u0111\u00e3 g\u1eafn b\u00f3 v\u1edbi m\u1ea3ng content SEO su\u1ed1t 10 n\u0103m, t\u00f4i hi\u1ec3u r\u1eb1ng \u00e1p l\u1ef1c traffic v\u00e0 s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t trong l\u0129nh v\u1ef1c n\u00e0y lu\u00f4n th\u01b0\u1eddng tr\u1ef1c. Nh\u01b0ng \u0111\u1eebng lo, m\u1ecdi th\u1ee9 \u0111\u1ec1u c\u00f3 c\u00f4ng th\u1ee9c c\u1ea3. H\u00e3y c\u00f9ng t\u00f4i kh\u00e1m ph\u00e1 nh\u1eefng b\u00ed k\u00edp SEO th\u1ef1c chi\u1ebfn d\u00e0nh ri\u00eang cho website tin t\u1ee9c nh\u00e9. 1. T\u1ea1i sao SEO cho website tin t\u1ee9c l\u1ea1i “kh\u00f3 nh\u1eb1n” \u0111\u1ebfn v\u1eady? Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hay blog c\u00e1 nh\u00e2n, website tin t\u1ee9c c\u00f3 m\u1ed9t \u0111\u1eb7c th\u00f9 ri\u00eang: t\u00ednh th\u1eddi s\u1ef1 v\u00e0 c\u1eadp nh\u1eadt li\u00ean t\u1ee5c. M\u1ed7i ng\u00e0y, b\u1ea1n ph\u1ea3i “nh\u1ea3” ra h\u00e0ng ch\u1ee5c b\u00e0i vi\u1ebft m\u1edbi. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt v\u00e0 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung. Google \u01b0u ti\u00ean nh\u1eefng trang web c\u00f3 n\u1ed9i dung m\u1edbi, ch\u1ea5t l\u01b0\u1ee3ng, nh\u01b0ng \u0111\u1ed3ng th\u1eddi c\u0169ng ph\u1ea3i \u0111\u1ea3m b\u1ea3o c\u1ea5u tr\u00fac website khoa h\u1ecdc \u0111\u1ec3 bot d\u1ec5 d\u00e0ng thu th\u1eadp d\u1eef li\u1ec7u. V\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng g\u1eb7p v\u1edbi c\u00e1c site tin t\u1ee9c m\u1edbi Khi m\u1edbi b\u1eaft \u0111\u1ea7u, b\u1ea1n s\u1ebd d\u1ec5 r\u01a1i v\u00e0o “ma tr\u1eadn” n\u1ed9i dung. Vi\u1ebft nhi\u1ec1u nh\u01b0ng kh\u00f4ng c\u00f3 chi\u1ec1u s\u00e2u, kh\u00f4ng t\u1ed1i \u01b0u t\u1eeb kh\u00f3a, ho\u1eb7c t\u1ed5 ch\u1ee9c chuy\u00ean m\u1ee5c l\u1ed9n x\u1ed9n. H\u1ec7 qu\u1ea3 l\u00e0 Google kh\u00f4ng hi\u1ec3u b\u1ea1n \u0111ang n\u00f3i v\u1ec1 c\u00e1i g\u00ec, d\u1eabn \u0111\u1ebfn th\u1ee9 h\u1ea1ng th\u1ea5p v\u00e0 traffic \u00e8o u\u1ed9t. Nh\u01b0ng t\u00f4i c\u00f3 tin vui cho b\u1ea1n: m\u1ecdi v\u1ea5n \u0111\u1ec1 \u0111\u1ec1u c\u00f3 gi\u1ea3i ph\u00e1p, mi\u1ec5n l\u00e0 b\u1ea1n ki\u00ean tr\u00ec. H\u00ecnh minh ho\u1ea1: F168 2. Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung “v\u00e0ng” cho d\u00e2n SEO tin t\u1ee9c \u0110\u00e2y l\u00e0 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t. N\u1ed9i dung l\u00e0 vua, nh\u01b0ng v\u1edbi website tin t\u1ee9c, vua c\u1ea7n ph\u1ea3i c\u00f3 “v\u01b0\u01a1ng mi\u1ec7n” v\u00e0 “ngai v\u00e0ng” \u0111\u00e0ng ho\u00e0ng. X\u00e2y d\u1ef1ng Pillar Content v\u00e0 Cluster Content \u0110\u1eebng vi\u1ebft b\u00e0i m\u1ed9t c\u00e1ch r\u1eddi r\u1ea1c. H\u00e3y ch\u1ecdn ra nh\u1eefng ch\u1ee7 \u0111\u1ec1 “c\u1ed9t tr\u1ee5” (pillar) m\u00e0 \u0111\u1ed9c gi\u1ea3 c\u1ee7a b\u1ea1n quan t\u00e2m nh\u1ea5t. V\u00ed d\u1ee5, n\u1ebfu site c\u1ee7a b\u1ea1n v\u1ec1 c\u00f4ng ngh\u1ec7, h\u00e3y c\u00f3 m\u1ed9t b\u00e0i vi\u1ebft t\u1ed5ng quan v\u1ec1 “Xu h\u01b0\u1edbng AI 2024”. Sau \u0111\u00f3, ph\u00e1t tri\u1ec3n c\u00e1c b\u00e0i vi\u1ebft v\u1ec7 tinh (cluster) \u0111i s\u00e2u v\u00e0o t\u1eebng kh\u00eda c\u1ea1nh: “AI trong y t\u1ebf”, “AI trong gi\u00e1o d\u1ee5c”, “C\u00e1c c\u00f4ng c\u1ee5 AI mi\u1ec5n ph\u00ed t\u1ed1t nh\u1ea5t”… Li\u00ean k\u1ebft c\u00e1c b\u00e0i v\u1ec7 tinh v\u1ec1 b\u00e0i pillar v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. C\u00e1ch n\u00e0y gi\u00fap Google th\u1ea5y b\u1ea1n l\u00e0 chuy\u00ean gia trong l\u0129nh v\u1ef1c \u0111\u00f3. T\u1ed1i \u01b0u ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 (Title & Meta Description) Ti\u00eau \u0111\u1ec1 l\u00e0 “c\u1eeda s\u1ed5 t\u00e2m h\u1ed3n” c\u1ee7a b\u00e0i vi\u1ebft. H\u00e3y l\u00e0m n\u00f3 th\u1eadt h\u1ea5p d\u1eabn. \u0110\u1eebng ch\u1ec9 \u0111\u1eb7t t\u00ean s\u1ef1 ki\u1ec7n m\u1ed9t c\u00e1ch kh\u00f4 khan. V\u00ed d\u1ee5, thay v\u00ec “Google ra m\u1eaft t\u00ednh n\u0103ng m\u1edbi”, h\u00e3y th\u1eed “Google v\u1eeba tung ‘bom t\u1ea5n’ t\u00ednh n\u0103ng m\u1edbi: D\u00e2n c\u00f4ng ngh\u1ec7 ph\u00e1t cu\u1ed3ng”. M\u00f4 t\u1ea3 (meta description) c\u0169ng v\u1eady, h\u00e3y t\u00f3m t\u1eaft n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 ch\u1ee9a t\u1eeb kh\u00f3a ch\u00ednh \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p (CTR). T\u1ea7n su\u1ea5t \u0111\u0103ng b\u00e0i h\u1ee3p l\u00fd V\u1edbi website tin t\u1ee9c, b\u1ea1n c\u1ea7n \u0111\u0103ng b\u00e0i th\u01b0\u1eddng xuy\u00ean, nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u. \u0110\u0103ng 5 b\u00e0i r\u00e1c m\u1ed7i ng\u00e0y kh\u00f4ng b\u1eb1ng 2 b\u00e0i ch\u1ea5t l\u01b0\u1ee3ng. Google \u01b0u ti\u00ean c\u00e1c trang c\u00f3 n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o, c\u00f3 g\u00f3c nh\u00ecn ri\u00eang. H\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho \u0111\u1ed9c gi\u1ea3, thay v\u00ec ch\u1ec9 sao ch\u00e9p tin t\u1ee9c t\u1eeb n\u01a1i kh\u00e1c. 3. K\u1ef9 thu\u1eadt SEO On-Page kh\u00f4ng th\u1ec3 b\u1ecf qua K\u1ef9 thu\u1eadt l\u00e0 n\u1ec1n t\u1ea3ng. N\u1ebfu n\u1ec1n m\u00f3ng y\u1ebfu, ng\u00f4i nh\u00e0 d\u00f9 \u0111\u1eb9p \u0111\u1ebfn m\u1ea5y c\u0169ng s\u1ebd s\u1ee5p \u0111\u1ed5. T\u1ed1i \u01b0u t\u1ed1c \u0111\u1ed9 t\u1ea3i trang \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n. Ng\u01b0\u1eddi d\u00f9ng s\u1ebd r\u1eddi \u0111i ngay l\u1eadp t\u1ee9c n\u1ebfu trang web c\u1ee7a b\u1ea1n t\u1ea3i l\u00e2u h\u01a1n 3 gi\u00e2y. H\u00e3y n\u00e9n \u1ea3nh, s\u1eed d\u1ee5ng b\u1ed9 nh\u1edb \u0111\u1ec7m (caching), v\u00e0 ch\u1ecdn m\u1ed9t hosting t\u1ed1t. C\u00f4ng c\u1ee5 Google PageSpeed Insights s\u1ebd l\u00e0 ng\u01b0\u1eddi b\u1ea1n \u0111\u1ed3ng h\u00e0nh \u0111\u00e1ng tin c\u1eady c\u1ee7a b\u1ea1n. C\u1ea5u tr\u00fac URL v\u00e0 Heading th\u00e2n thi\u1ec7n URL n\u00ean ng\u1eafn g\u1ecdn, ch\u1ee9a t\u1eeb kh\u00f3a ch\u00ednh. V\u00ed d\u1ee5: riyadh.dev\/seo-cho-website-tin-tuc thay v\u00ec riyadh.dev\/p=123. B\u00ean trong b\u00e0i vi\u1ebft, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c th\u1ebb Heading (H1, H2, H3) m\u1ed9t c\u00e1ch logic. H1 ch\u1ec9 n\u00ean c\u00f3 m\u1ed9t th\u1ebb duy nh\u1ea5t (th\u01b0\u1eddng l\u00e0 ti\u00eau \u0111\u1ec1 b\u00e0i vi\u1ebft), H2 cho c\u00e1c \u00fd ch\u00ednh, H3 cho c\u00e1c \u00fd ph\u1ee5. \u0110i\u1ec1u n\u00e0y gi\u00fap Google hi\u1ec3u c\u1ea5u tr\u00fac n\u1ed9i dung c\u1ee7a b\u1ea1n r\u00f5 r\u00e0ng h\u01a1n. Li\u00ean k\u1ebft n\u1ed9i b\u1ed9 (Internal Linking) th\u00f4ng minh \u0110\u00e2y l\u00e0 “v\u0169 kh\u00ed b\u00ed m\u1eadt” m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi b\u1ecf qua. H\u00e3y li\u00ean k\u1ebft c\u00e1c b\u00e0i vi\u1ebft c\u0169 c\u00f3 li\u00ean quan trong b\u00e0i vi\u1ebft m\u1edbi. V\u00ed d\u1ee5, khi b\u1ea1n vi\u1ebft v\u1ec1 m\u1ed9t s\u1ef1 ki\u1ec7n m\u1edbi, h\u00e3y li\u00ean k\u1ebft \u0111\u1ebfn b\u00e0i ph\u00e2n t\u00edch tr\u01b0\u1edbc \u0111\u00f3 v\u1ec1 ch\u1ee7 \u0111\u1ec1 t\u01b0\u01a1ng t\u1ef1. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng \u1edf l\u1ea1i trang l\u00e2u h\u01a1n v\u00e0 ph\u00e2n ph\u1ed1i “s\u1ee9c m\u1ea1nh” (link juice) cho c\u00e1c b\u00e0i vi\u1ebft kh\u00e1c. Nh\u00e2n ti\u1ec7n, n\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t n\u1ec1n t\u1ea3ng gi\u1ea3i tr\u00ed tr\u1ef1c tuy\u1ebfn uy t\u00edn, t\u00f4i c\u00f3 th\u1ec3 g\u1ee3i \u00fd cho b\u1ea1n m\u1ed9t \u0111\u1ecba ch\u1ec9 \u0111\u00e1ng tin c\u1eady. \u0110\u00f3 l\u00e0 F168, n\u01a1i cung c\u1ea5p \u0111a d\u1ea1ng c\u00e1c tr\u00f2 ch\u01a1i v\u00e0 d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao. \u0110\u1eb7c bi\u1ec7t, n\u1ebfu b\u1ea1n y\u00eau th\u00edch th\u1ec3 lo\u1ea1i b\u1eafn c\u00e1 \u0111\u1ed5i th\u01b0\u1edfng, \u0111\u1eebng b\u1ecf l\u1ee1 f168 b\u1eafn c\u00e1 \u2013 m\u1ed9t tr\u1ea3i nghi\u1ec7m gi\u1ea3i tr\u00ed \u0111\u1ec9nh cao \u0111ang ch\u1edd b\u1ea1n kh\u00e1m ph\u00e1. 4. X\u00e2y d\u1ef1ng uy t\u00edn (EEAT) cho website tin t\u1ee9c Google ng\u00e0y c\u00e0ng th\u00f4ng minh. H\u1ecd kh\u00f4ng ch\u1ec9 \u0111\u00e1nh gi\u00e1 n\u1ed9i dung m\u00e0 c\u00f2n \u0111\u00e1nh gi\u00e1 t\u00e1c gi\u1ea3 v\u00e0 trang web. EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) l\u00e0 ti\u00eau ch\u00ed quan tr\u1ecdng \u0111\u1ec3 leo top. Tr\u00edch d\u1eabn ngu\u1ed3n uy t\u00edn Khi \u0111\u01b0a tin, h\u00e3y lu\u00f4n tr\u00edch d\u1eabn ngu\u1ed3n ch\u00ednh th\u1ed1ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng \u0111\u1ed9 tin c\u1eady cho b\u00e0i vi\u1ebft m\u00e0 c\u00f2n cho Google th\u1ea5y b\u1ea1n l\u00e0 m\u1ed9t trang web c\u00f3 tr\u00e1ch nhi\u1ec7m. Li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c nghi\u00ean c\u1ee9u, b\u00e1o c\u00e1o, ho\u1eb7c trang<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"hide_page_title":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-37449","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/riyadh.dev\/en\/wp-json\/wp\/v2\/posts\/37449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/riyadh.dev\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/riyadh.dev\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/riyadh.dev\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/riyadh.dev\/en\/wp-json\/wp\/v2\/comments?post=37449"}],"version-history":[{"count":0,"href":"https:\/\/riyadh.dev\/en\/wp-json\/wp\/v2\/posts\/37449\/revisions"}],"wp:attachment":[{"href":"https:\/\/riyadh.dev\/en\/wp-json\/wp\/v2\/media?parent=37449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/riyadh.dev\/en\/wp-json\/wp\/v2\/categories?post=37449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/riyadh.dev\/en\/wp-json\/wp\/v2\/tags?post=37449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}