{"id":37529,"date":"2024-07-20T08:17:10","date_gmt":"2024-07-20T08:17:10","guid":{"rendered":"https:\/\/riyadh.dev\/bi-mat-dang-sau-nhung-con-so-lam-sao-de-website-cua-ban-len-doi-nho-du-lieu\/"},"modified":"2024-07-20T08:17:10","modified_gmt":"2024-07-20T08:17:10","slug":"bi-mat-dang-sau-nhung-con-so-lam-sao-de-website-cua-ban-len-doi-nho-du-lieu","status":"publish","type":"post","link":"https:\/\/riyadh.dev\/en\/bi-mat-dang-sau-nhung-con-so-lam-sao-de-website-cua-ban-len-doi-nho-du-lieu\/","title":{"rendered":"B\u00ed M\u1eadt \u0110\u1eb1ng Sau Nh\u1eefng Con S\u1ed1: L\u00e0m Sao \u0110\u1ec3 Website C\u1ee7a B\u1ea1n “L\u00ean \u0110\u1eddi” Nh\u1edd D\u1eef Li\u1ec7u?"},"content":{"rendered":"
\n

Ch\u00e0o b\u1ea1n, t\u00f4i l\u00e0 m\u1ed9t copywriter \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m “c\u00e0y cu\u1ed1c” trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 v\u00e0 SEO. T\u00f4i t\u1eebng ch\u1ee9ng ki\u1ebfn bi\u1ebft bao website “x\u1ecbn x\u00f2” v\u1ec1 n\u1ed9i dung nh\u01b0ng m\u00e3i v\u1eabn \u00ec \u1ea1ch v\u00ec thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn. V\u00e0 c\u0169ng kh\u00f4ng \u00edt l\u1ea7n t\u00f4i th\u1ea5y nh\u1eefng trang web “t\u01b0\u1edfng ch\u1eebng nh\u01b0 v\u00f4 h\u1ed3n” b\u1ed7ng nhi\u00ean b\u00f9ng n\u1ed5 traffic ch\u1ec9 sau m\u1ed9t v\u00e0i thay \u0111\u1ed5i tinh t\u1ebf. B\u00ed m\u1eadt n\u1eb1m \u1edf \u0111\u00e2u? N\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ph\u00e9p m\u00e0u, m\u00e0 l\u00e0 c\u1ea3 m\u1ed9t ngh\u1ec7 thu\u1eadt khai th\u00e1c d\u1eef li\u1ec7u v\u00e0 th\u1ea5u hi\u1ec3u h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng. H\u00e3y c\u00f9ng t\u00f4i kh\u00e1m ph\u00e1 h\u00e0nh tr\u00ecnh \u0111\u00f3 nh\u00e9.<\/p>\n

D\u1eef Li\u1ec7u Kh\u00f4ng Ch\u1ec9 L\u00e0 Nh\u1eefng Con S\u1ed1 Kh\u00f4 Khan<\/h2>\n

Nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng d\u1eef li\u1ec7u (data) l\u00e0 th\u1ee9 g\u00ec \u0111\u00f3 r\u1ea5t “k\u1ef9 thu\u1eadt” v\u00e0 kh\u00f4 khan, ch\u1ec9 d\u00e0nh cho c\u00e1c chuy\u00ean gia ph\u00e2n t\u00edch. Nh\u01b0ng th\u1ef1c t\u1ebf, n\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t cu\u1ed1n nh\u1eadt k\u00fd s\u1ed1ng \u0111\u1ed9ng v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u1eady. M\u1ed7i c\u00fa click, m\u1ed7i l\u01b0\u1ee3t xem, m\u1ed7i h\u00e0nh \u0111\u1ed9ng nh\u1ecf tr\u00ean website \u0111\u1ec1u l\u00e0 m\u1ed9t “l\u1eddi th\u00ec th\u1ea7m” t\u1eeb h\u1ecd. N\u1ebfu b\u1ea1n bi\u1ebft l\u1eafng nghe, b\u1ea1n s\u1ebd hi\u1ec3u h\u1ecd mu\u1ed1n g\u00ec, th\u00edch g\u00ec v\u00e0 th\u1eadm ch\u00ed l\u00e0 h\u1ecd \u0111ang g\u1eb7p kh\u00f3 kh\u0103n \u1edf \u0111\u00e2u. \u0110\u00f3 ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 bi\u1ebfn website c\u1ee7a b\u1ea1n th\u00e0nh m\u1ed9t “c\u1ed7 m\u00e1y” b\u00e1n h\u00e0ng hay chuy\u1ec3n \u0111\u1ed5i m\u1ee5c ti\u00eau th\u1ef1c th\u1ee5.<\/p>\n

L\u1eafng Nghe “Nh\u1ecbp \u0110\u1eadp” C\u1ee7a Website Qua C\u00e1c Ch\u1ec9 S\u1ed1 C\u1ed1t L\u00f5i<\/h3>\n

Tr\u01b0\u1edbc khi lao v\u00e0o thay \u0111\u1ed5i, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t b\u1ee9c tranh t\u1ed5ng quan. H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed nh\u01b0 Google Analytics hay Google Search Console. \u0110\u1eebng ch\u1ec9 nh\u00ecn v\u00e0o t\u1ed5ng l\u01b0\u1ee3t truy c\u1eadp (traffic) m\u1ed9t c\u00e1ch h\u1eddi h\u1ee3t. H\u00e3y \u0111\u00e0o s\u00e2u h\u01a1n. T\u1ef7 l\u1ec7 tho\u00e1t (Bounce Rate) cao c\u00f3 ngh\u0129a l\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n ch\u01b0a \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi \u0111\u1ecdc. Th\u1eddi gian \u1edf l\u1ea1i trang (Average Session Duration) ng\u1eafn cho th\u1ea5y h\u1ecd kh\u00f4ng t\u00ecm th\u1ea5y gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1. V\u00e0 trang tho\u00e1t (Exit Pages) l\u00e0 “t\u1eed huy\u1ec7t” cho th\u1ea5y b\u1ea1n \u0111ang l\u00e0m kh\u00e1ch h\u00e0ng “b\u1ecf c\u1ee7a ch\u1ea1y l\u1ea5y ng\u01b0\u1eddi” \u1edf \u0111\u00e2u. H\u00e3y xem nh\u1eefng con s\u1ed1 n\u00e0y nh\u01b0 nh\u1eefng t\u00edn hi\u1ec7u t\u1eeb ch\u00ednh website c\u1ee7a b\u1ea1n, v\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 gi\u1ea3i m\u00e3 ch\u00fang.<\/p>\n

H\u00e0nh Vi Ng\u01b0\u1eddi D\u00f9ng: “L\u1edbp H\u1ecdc” Mi\u1ec5n Ph\u00ed Cho M\u1ecdi Chi\u1ebfn L\u01b0\u1ee3c<\/h3>\n

C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt th\u00fa v\u1ecb l\u00e0: kh\u00e1ch h\u00e0ng lu\u00f4n n\u00f3i cho b\u1ea1n bi\u1ebft h\u1ecd mu\u1ed1n g\u00ec, ch\u1ec9 l\u00e0 h\u1ecd kh\u00f4ng n\u00f3i tr\u1ef1c ti\u1ebfp b\u1eb1ng l\u1eddi. H\u1ecd th\u1ec3 hi\u1ec7n qua h\u00e0nh vi. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n th\u1ea5y m\u1ed9t b\u00e0i vi\u1ebft blog c\u00f3 l\u01b0\u1ee3ng view kh\u1ee7ng nh\u01b0ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c (comment, share) l\u1ea1i th\u1ea5p, c\u00f3 th\u1ec3 n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111ang “\u0111\u00fang” nh\u01b0ng ch\u01b0a \u0111\u1ee7 “ch\u1ea1m”. Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t b\u00e0i vi\u1ebft \u00edt view nh\u01b0ng comment l\u1ea1i “r\u00f4m r\u1ea3” th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t “m\u1ecf v\u00e0ng” \u00fd t\u01b0\u1edfng cho b\u1ea1n \u0111\u1ea5y. H\u00e3y xem nh\u1eefng b\u00ecnh lu\u1eadn, c\u00e2u h\u1ecfi c\u1ee7a \u0111\u1ed9c gi\u1ea3 nh\u01b0 nh\u1eefng g\u1ee3i \u00fd v\u00f4 gi\u00e1 \u0111\u1ec3 ph\u00e1t tri\u1ec3n n\u1ed9i dung trong t\u01b0\u01a1ng lai. \u0110\u00f4i khi, ch\u1ec9 c\u1ea7n thay \u0111\u1ed5i m\u1ed9t ti\u00eau \u0111\u1ec1 hay th\u00eam m\u1ed9t v\u00e0i c\u00e2u chuy\u1ec7n c\u00e1 nh\u00e2n, m\u1ecdi th\u1ee9 s\u1ebd ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t.<\/p>\n

\"https:\/\/u88tt.com\/\"H\u00ecnh minh ho\u1ea1: https:\/\/u88tt.com\/<\/a><\/em><\/div>\n

T\u1eeb D\u1eef Li\u1ec7u Th\u00f4 \u0110\u1ebfn H\u00e0nh \u0110\u1ed9ng C\u1ee5 Th\u1ec3<\/h2>\n

V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebfn nh\u1eefng con s\u1ed1 “v\u00f4 tri” th\u00e0nh nh\u1eefng chi\u1ebfn thu\u1eadt “c\u00f3 h\u1ed3n”? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i b\u01b0\u1edbc c\u01a1 b\u1ea3n m\u00e0 t\u00f4i tin r\u1eb1ng b\u1ea5t k\u1ef3 ai c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng.<\/p>\n

B\u01b0\u1edbc 1: X\u00e1c \u0110\u1ecbnh “Ch\u00e2n Dung” Kh\u00e1ch H\u00e0ng M\u1ee5c Ti\u00eau<\/h3>\n

D\u1eef li\u1ec7u s\u1ebd gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: “Ai \u0111ang th\u1ef1c s\u1ef1 truy c\u1eadp website c\u1ee7a t\u00f4i?”. H\u1ecd l\u00e0 nam hay n\u1eef? \u1ede \u0111\u1ed9 tu\u1ed5i n\u00e0o? Quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c g\u00ec? H\u1ecd \u0111\u1ebfn t\u1eeb \u0111\u00e2u? Khi b\u1ea1n c\u00f3 m\u1ed9t “ch\u00e2n dung” (persona) r\u00f5 r\u00e0ng, vi\u1ec7c vi\u1ebft n\u1ed9i dung s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft. B\u1ea1n s\u1ebd bi\u1ebft n\u00ean d\u00f9ng t\u1eeb ng\u1eef n\u00e0o, gi\u1ecdng \u0111i\u1ec7u ra sao v\u00e0 th\u1eadm ch\u00ed l\u00e0 n\u00ean \u0111\u0103ng b\u00e0i v\u00e0o khung gi\u1edd n\u00e0o. V\u00ed d\u1ee5, n\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n l\u00e0 c\u00e1c b\u1ea1n tr\u1ebb y\u00eau c\u00f4ng ngh\u1ec7, h\u00e3y n\u00f3i chuy\u1ec7n b\u1eb1ng ng\u00f4n ng\u1eef c\u1ee7a h\u1ecd: nhanh, g\u1ecdn, nhi\u1ec1u m\u00e0u s\u1eafc v\u00e0 m\u1ed9t ch\u00fat h\u00e0i h\u01b0\u1edbc. \ud83d\ude09<\/p>\n

B\u01b0\u1edbc 2: T\u1ed1i \u01afu N\u1ed9i Dung D\u1ef1a Tr\u00ean “Nhi\u1ec7t K\u1ebf” T\u1eeb Kh\u00f3a<\/h3>\n

\u0110\u1eebng vi\u1ebft theo c\u1ea3m t\u00ednh. H\u00e3y \u0111\u1ec3 d\u1eef li\u1ec7u t\u1eeb kh\u00f3a d\u1eabn \u0111\u01b0\u1eddng. B\u1ea1n mu\u1ed1n vi\u1ebft v\u1ec1 “c\u00e1ch t\u1ed1i \u01b0u website”? H\u00e3y xem m\u1ecdi ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm c\u1ee5m t\u1eeb n\u00e0o nhi\u1ec1u nh\u1ea5t. “T\u1ed1i \u01b0u website l\u00e0 g\u00ec?”, “C\u00e1ch t\u0103ng t\u1ed1c website”, “SEO onpage c\u01a1 b\u1ea3n”… M\u1ed7i c\u1ee5m t\u1eeb l\u00e0 m\u1ed9t h\u01b0\u1edbng \u0111i kh\u00e1c nhau. H\u00e3y ch\u1ecdn nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u1ed1t nh\u01b0ng \u0111\u1ed9 c\u1ea1nh tranh v\u1eeba ph\u1ea3i \u0111\u1ec3 d\u1ec5 d\u00e0ng “l\u00ean top”. V\u00e0 quan tr\u1ecdng nh\u1ea5t, h\u00e3y l\u1ed3ng gh\u00e9p ch\u00fang v\u00e0o b\u00e0i vi\u1ebft m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, \u0111\u1eebng “nh\u1ed3i nh\u00e9t” m\u1ed9t c\u00e1ch th\u00f4 thi\u1ec3n. Google th\u00f4ng minh l\u1eafm, n\u00f3 s\u1ebd hi\u1ec3u n\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 vi\u1ebft v\u00ec ng\u01b0\u1eddi \u0111\u1ecdc.<\/p>\n

B\u01b0\u1edbc 3: “Ph\u1eabu Thu\u1eadt” L\u1ea1i B\u1ed1 C\u1ee5c V\u00e0 Tr\u1ea3i Nghi\u1ec7m<\/h3>\n

B\u1ea1n c\u00f3 bi\u1ebft, m\u1ed9t website load ch\u1eadm 1 gi\u00e2y c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n m\u1ea5t \u0111i m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng? D\u1eef li\u1ec7u t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google PageSpeed Insights s\u1ebd cho b\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c v\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf \u0111\u00e2u: \u1ea3nh qu\u00e1 n\u1eb7ng, m\u00e3 ngu\u1ed3n r\u1ed1i, hosting y\u1ebfu… H\u00e3y b\u1eaft tay v\u00e0o “d\u1ecdn d\u1eb9p” ngay. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y nh\u00ecn v\u00e0o “b\u1ea3n \u0111\u1ed3 nhi\u1ec7t” (heatmap) c\u1ee7a website. N\u00f3 cho th\u1ea5y v\u00f9ng n\u00e0o tr\u00ean trang web \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng ch\u00fa \u00fd nhi\u1ec1u nh\u1ea5t, v\u00f9ng n\u00e0o h\u1ecd click nhi\u1ec1u, v\u00f9ng n\u00e0o h\u1ecd l\u01b0\u1edbt qua. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t c\u00e1c n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) v\u00e0o \u0111\u00fang v\u1ecb tr\u00ed “\u0111\u1eafc \u0111\u1ecba”, gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean \u0111\u00e1ng k\u1ec3. \ud83d\ude80<\/p>\n

\"https:\/\/u88tt.com\/\"<\/div>\n

C\u00e2u Chuy\u1ec7n Th\u00e0nh C\u00f4ng: Khi D\u1eef Li\u1ec7u “L\u00ean Ti\u1ebfng”<\/h2>\n

T\u00f4i c\u00f2n nh\u1edb m\u1ed9t d\u1ef1 \u00e1n m\u00e0 t\u00f4i t\u1eebng tham gia. \u0110\u00f3 l\u00e0 m\u1ed9t website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1n \u0111\u1ed3 c\u00f4ng ngh\u1ec7. H\u1ecd c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m t\u1ed1t, n\u1ed9i dung m\u00f4 t\u1ea3 c\u0169ng kh\u00e1 chi ti\u1ebft, nh\u01b0ng doanh s\u1ed1 lu\u00f4n \u00e8o u\u1ed9t. Sau khi ph\u00e2n t\u00edch d\u1eef li\u1ec7u, ch\u00fang t\u00f4i ph\u00e1t hi\u1ec7n ra m\u1ed9t \u0111i\u1ec1u th\u00fa v\u1ecb: ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng truy c\u1eadp v\u00e0o trang s\u1ea3n ph\u1ea9m nh\u01b0ng l\u1ea1i tho\u00e1t ra ngay l\u1eadp t\u1ee9c. Nguy\u00ean nh\u00e2n? Kh\u00f4ng ph\u1ea3i v\u00ec s\u1ea3n ph\u1ea9m k\u00e9m, m\u00e0 v\u00ec ph\u1ea7n “\u0111\u00e1nh gi\u00e1” (review) v\u00e0 “c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p” (FAQ) b\u1ecb gi\u1ea5u qu\u00e1 s\u00e2u, kh\u00e1ch h\u00e0ng kh\u00f4ng t\u00ecm th\u1ea5y l\u1eddi gi\u1ea3i \u0111\u00e1p cho nh\u1eefng b\u0103n kho\u0103n c\u1ee7a h\u1ecd. Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u01b0a hai ph\u1ea7n n\u00e0y l\u00ean v\u1ecb tr\u00ed n\u1ed5i b\u1eadt h\u01a1n, th\u00eam m\u1ed9t v\u00e0i video review ng\u1eafn v\u00e0 thay \u0111\u1ed5i n\u00fat “Mua ngay” th\u00e0nh “Nh\u1eadn t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed”. K\u1ebft qu\u1ea3 th\u1eadt b\u1ea5t ng\u1edd: t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u0103ng v\u1ecdt 35% ch\u1ec9 sau m\u1ed9t th\u00e1ng. T\u1ea5t c\u1ea3 ch\u1ec9 nh\u1edd v\u00e0o vi\u1ec7c l\u1eafng nghe d\u1eef li\u1ec7u. \ud83d\ude0a<\/p>\n

\"https:\/\/u88tt.com\/\"<\/div>\n

L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 B\u1eaft \u0110\u1ea7u Ngay H\u00f4m Nay?<\/h2>\n

C\u00f3 th\u1ec3 b\u1ea1n \u0111ang ngh\u0129: “T\u00f4i kh\u00f4ng ph\u1ea3i chuy\u00ean gia, t\u00f4i kh\u00f4ng bi\u1ebft s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 ph\u1ee9c t\u1ea1p \u0111\u00f3”. \u0110\u1eebng lo, b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i l\u00e0 m\u1ed9t “cao th\u1ee7” ngay l\u1eadp t\u1ee9c. H\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng th\u1ee9 nh\u1ecf nh\u1ea5t. M\u1edf Google Analytics l\u00ean, xem th\u1eed 5 trang \u0111\u01b0\u1ee3c truy c\u1eadp nhi\u1ec1u nh\u1ea5t trong th\u00e1ng qua l\u00e0 g\u00ec. Vi\u1ebft m\u1ed9t b\u00e0i blog m\u1edbi d\u1ef1a tr\u00ean ch\u1ee7 \u0111\u1ec1 c\u1ee7a m\u1ed9t trong nh\u1eefng trang \u0111\u00f3. Ho\u1eb7c \u0111\u01a1n gi\u1ea3n h\u01a1n, h\u00e3y \u0111\u1ecdc c\u00e1c b\u00ecnh lu\u1eadn tr\u00ean Facebook, trong c\u00e1c group v\u1ec1 l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n, xem m\u1ecdi ng\u01b0\u1eddi \u0111ang th\u1eafc m\u1eafc \u0111i\u1ec1u g\u00ec, v\u00e0 bi\u1ebfn n\u00f3 th\u00e0nh n\u1ed9i dung cho website. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u uy t\u00edn \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u00e1c xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 c\u00e1ch ch\u00fang t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung, h\u00e3y gh\u00e9 th\u0103m https:\/\/u88tt.com\/ \u0111\u1ec3 c\u00f3 th\u00eam nhi\u1ec1u g\u00f3c nh\u00ecn th\u00fa v\u1ecb nh\u00e9.<\/p>\n

\"https:\/\/u88tt.com\/\"<\/div>\n

K\u1ebft Lu\u1eadn: D\u1eef Li\u1ec7u L\u00e0 Ng\u01b0\u1eddi B\u1ea1n \u0110\u1ed3ng H\u00e0nh, Kh\u00f4ng Ph\u1ea3i \u00d4ng Ch\u1ee7<\/h2>\n

H\u00e3y nh\u1edb r\u1eb1ng, d\u1eef li\u1ec7u ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5. N\u00f3 cho b\u1ea1n b\u1ea3n \u0111\u1ed3, nh\u01b0ng ng\u01b0\u1eddi l\u00e1i xe v\u1eabn l\u00e0 b\u1ea1n. \u0110\u1eebng qu\u00e1 ph\u1ee5 thu\u1ed9c v\u00e0o n\u00f3 \u0111\u1ebfn m\u1ee9c \u0111\u00e1nh m\u1ea5t \u0111i s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 c\u00e1 t\u00ednh ri\u00eang c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. H\u00e3y \u0111\u1ec3 d\u1eef li\u1ec7u d\u1eabn \u0111\u01b0\u1eddng, nh\u01b0ng h\u00e3y \u0111\u1ec3 tr\u00e1i tim v\u00e0 s\u1ef1 th\u1ea5u hi\u1ec3u c\u1ee7a b\u1ea1n l\u00e0 ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec3m \u0111\u1ebfn. M\u1ed9t website th\u00e0nh c\u00f4ng l\u00e0 m\u1ed9t website bi\u1ebft k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n (storytelling) v\u00e0 khoa h\u1ecdc d\u1eef li\u1ec7u (data science).<\/p>\n

V\u1eady c\u00f2n b\u1ea1n, b\u1ea1n \u0111\u00e3 t\u1eebng c\u00f3 tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb n\u00e0o khi “\u0111\u1ecdc v\u1ecb” d\u1eef li\u1ec7u t\u1eeb website c\u1ee7a m\u00ecnh ch\u01b0a? H\u00e3y chia s\u1ebb v\u1edbi t\u00f4i \u1edf ph\u1ea7n b\u00ecnh lu\u1eadn b\u00ean d\u01b0\u1edbi nh\u00e9! \ud83d\udc47<\/p>\n

\"https:\/\/u88tt.com\/\"<\/div>\n
S8 l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng c\u00e1 c\u01b0\u1ee3c tr\u1ef1c tuy\u1ebfn h\u00e0ng \u0111\u1ea7u t\u1ea1i Vi\u1ec7t Nam. \u0110\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi ch\u01a1i l\u1ef1a ch\u1ecdn b\u1edfi nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb c\u00e1c s\u1ea3nh n\u1ed5 h\u0169 – b\u1eafn c\u00e1, casino, c\u00e1 c\u01b0\u1ee3c th\u1ec3 thao,.. c\u00f9ng v\u1edbi h\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng 24\/7, ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd c\u00f3 tr\u1ea3i nghi\u1ec7m kh\u00f4ng th\u1ec3 qu\u00ean t\u1ea1i S8.<\/div>\n
Th\u00f4ng tin:<\/div>\n
Website: https:\/\/s8.news\/<\/div>\n
Email: s8news@gmail.com<\/div>\n
S\u0110T: 0328794421<\/div>\n
\u0110\u1ecba ch\u1ec9: 11 \u0110. 281 L\u00fd Th\u01b0\u1eddng Ki\u1ec7t, Ph\u01b0\u1eddng 15, Qu\u1eadn 11, Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh, Vi\u1ec7t Nam<\/div>\n
Hastag: #s8 #links8 #nhacais8 #trangchus8 s8news#samsung galaxys8 #s8s8 #s8bet #s8casino #galaxys8 #s8.com<\/div>\n
\u00a0<\/div>\n<\/article>","protected":false},"excerpt":{"rendered":"

Ch\u00e0o b\u1ea1n, t\u00f4i l\u00e0 m\u1ed9t copywriter \u0111\u00e3 c\u00f3 h\u01a1n 10 n\u0103m “c\u00e0y cu\u1ed1c” trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 v\u00e0 SEO. T\u00f4i t\u1eebng ch\u1ee9ng ki\u1ebfn bi\u1ebft bao website “x\u1ecbn x\u00f2” v\u1ec1 n\u1ed9i dung nh\u01b0ng m\u00e3i v\u1eabn \u00ec \u1ea1ch v\u00ec thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn. V\u00e0 c\u0169ng kh\u00f4ng \u00edt l\u1ea7n t\u00f4i th\u1ea5y nh\u1eefng trang web “t\u01b0\u1edfng ch\u1eebng nh\u01b0 v\u00f4 h\u1ed3n” b\u1ed7ng nhi\u00ean b\u00f9ng n\u1ed5 traffic ch\u1ec9 sau m\u1ed9t v\u00e0i thay \u0111\u1ed5i tinh t\u1ebf. B\u00ed m\u1eadt n\u1eb1m \u1edf \u0111\u00e2u? N\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ph\u00e9p m\u00e0u, m\u00e0 l\u00e0 c\u1ea3 m\u1ed9t ngh\u1ec7 thu\u1eadt khai th\u00e1c d\u1eef li\u1ec7u v\u00e0 th\u1ea5u hi\u1ec3u h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng. H\u00e3y c\u00f9ng t\u00f4i kh\u00e1m ph\u00e1 h\u00e0nh tr\u00ecnh \u0111\u00f3 nh\u00e9. D\u1eef Li\u1ec7u Kh\u00f4ng Ch\u1ec9 L\u00e0 Nh\u1eefng Con S\u1ed1 Kh\u00f4 Khan Nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng d\u1eef li\u1ec7u (data) l\u00e0 th\u1ee9 g\u00ec \u0111\u00f3 r\u1ea5t “k\u1ef9 thu\u1eadt” v\u00e0 kh\u00f4 khan, ch\u1ec9 d\u00e0nh cho c\u00e1c chuy\u00ean gia ph\u00e2n t\u00edch. Nh\u01b0ng th\u1ef1c t\u1ebf, n\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t cu\u1ed1n nh\u1eadt k\u00fd s\u1ed1ng \u0111\u1ed9ng v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u1eady. M\u1ed7i c\u00fa click, m\u1ed7i l\u01b0\u1ee3t xem, m\u1ed7i h\u00e0nh \u0111\u1ed9ng nh\u1ecf tr\u00ean website \u0111\u1ec1u l\u00e0 m\u1ed9t “l\u1eddi th\u00ec th\u1ea7m” t\u1eeb h\u1ecd. N\u1ebfu b\u1ea1n bi\u1ebft l\u1eafng nghe, b\u1ea1n s\u1ebd hi\u1ec3u h\u1ecd mu\u1ed1n g\u00ec, th\u00edch g\u00ec v\u00e0 th\u1eadm ch\u00ed l\u00e0 h\u1ecd \u0111ang g\u1eb7p kh\u00f3 kh\u0103n \u1edf \u0111\u00e2u. \u0110\u00f3 ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 bi\u1ebfn website c\u1ee7a b\u1ea1n th\u00e0nh m\u1ed9t “c\u1ed7 m\u00e1y” b\u00e1n h\u00e0ng hay chuy\u1ec3n \u0111\u1ed5i m\u1ee5c ti\u00eau th\u1ef1c th\u1ee5. L\u1eafng Nghe “Nh\u1ecbp \u0110\u1eadp” C\u1ee7a Website Qua C\u00e1c Ch\u1ec9 S\u1ed1 C\u1ed1t L\u00f5i Tr\u01b0\u1edbc khi lao v\u00e0o thay \u0111\u1ed5i, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t b\u1ee9c tranh t\u1ed5ng quan. H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed nh\u01b0 Google Analytics hay Google Search Console. \u0110\u1eebng ch\u1ec9 nh\u00ecn v\u00e0o t\u1ed5ng l\u01b0\u1ee3t truy c\u1eadp (traffic) m\u1ed9t c\u00e1ch h\u1eddi h\u1ee3t. H\u00e3y \u0111\u00e0o s\u00e2u h\u01a1n. T\u1ef7 l\u1ec7 tho\u00e1t (Bounce Rate) cao c\u00f3 ngh\u0129a l\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n ch\u01b0a \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi \u0111\u1ecdc. Th\u1eddi gian \u1edf l\u1ea1i trang (Average Session Duration) ng\u1eafn cho th\u1ea5y h\u1ecd kh\u00f4ng t\u00ecm th\u1ea5y gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1. V\u00e0 trang tho\u00e1t (Exit Pages) l\u00e0 “t\u1eed huy\u1ec7t” cho th\u1ea5y b\u1ea1n \u0111ang l\u00e0m kh\u00e1ch h\u00e0ng “b\u1ecf c\u1ee7a ch\u1ea1y l\u1ea5y ng\u01b0\u1eddi” \u1edf \u0111\u00e2u. H\u00e3y xem nh\u1eefng con s\u1ed1 n\u00e0y nh\u01b0 nh\u1eefng t\u00edn hi\u1ec7u t\u1eeb ch\u00ednh website c\u1ee7a b\u1ea1n, v\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 gi\u1ea3i m\u00e3 ch\u00fang. H\u00e0nh Vi Ng\u01b0\u1eddi D\u00f9ng: “L\u1edbp H\u1ecdc” Mi\u1ec5n Ph\u00ed Cho M\u1ecdi Chi\u1ebfn L\u01b0\u1ee3c C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt th\u00fa v\u1ecb l\u00e0: kh\u00e1ch h\u00e0ng lu\u00f4n n\u00f3i cho b\u1ea1n bi\u1ebft h\u1ecd mu\u1ed1n g\u00ec, ch\u1ec9 l\u00e0 h\u1ecd kh\u00f4ng n\u00f3i tr\u1ef1c ti\u1ebfp b\u1eb1ng l\u1eddi. H\u1ecd th\u1ec3 hi\u1ec7n qua h\u00e0nh vi. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n th\u1ea5y m\u1ed9t b\u00e0i vi\u1ebft blog c\u00f3 l\u01b0\u1ee3ng view kh\u1ee7ng nh\u01b0ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c (comment, share) l\u1ea1i th\u1ea5p, c\u00f3 th\u1ec3 n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111ang “\u0111\u00fang” nh\u01b0ng ch\u01b0a \u0111\u1ee7 “ch\u1ea1m”. Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t b\u00e0i vi\u1ebft \u00edt view nh\u01b0ng comment l\u1ea1i “r\u00f4m r\u1ea3” th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t “m\u1ecf v\u00e0ng” \u00fd t\u01b0\u1edfng cho b\u1ea1n \u0111\u1ea5y. H\u00e3y xem nh\u1eefng b\u00ecnh lu\u1eadn, c\u00e2u h\u1ecfi c\u1ee7a \u0111\u1ed9c gi\u1ea3 nh\u01b0 nh\u1eefng g\u1ee3i \u00fd v\u00f4 gi\u00e1 \u0111\u1ec3 ph\u00e1t tri\u1ec3n n\u1ed9i dung trong t\u01b0\u01a1ng lai. \u0110\u00f4i khi, ch\u1ec9 c\u1ea7n thay \u0111\u1ed5i m\u1ed9t ti\u00eau \u0111\u1ec1 hay th\u00eam m\u1ed9t v\u00e0i c\u00e2u chuy\u1ec7n c\u00e1 nh\u00e2n, m\u1ecdi th\u1ee9 s\u1ebd ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t. H\u00ecnh minh ho\u1ea1: https:\/\/u88tt.com\/ T\u1eeb D\u1eef Li\u1ec7u Th\u00f4 \u0110\u1ebfn H\u00e0nh \u0110\u1ed9ng C\u1ee5 Th\u1ec3 V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebfn nh\u1eefng con s\u1ed1 “v\u00f4 tri” th\u00e0nh nh\u1eefng chi\u1ebfn thu\u1eadt “c\u00f3 h\u1ed3n”? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i b\u01b0\u1edbc c\u01a1 b\u1ea3n m\u00e0 t\u00f4i tin r\u1eb1ng b\u1ea5t k\u1ef3 ai c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng. B\u01b0\u1edbc 1: X\u00e1c \u0110\u1ecbnh “Ch\u00e2n Dung” Kh\u00e1ch H\u00e0ng M\u1ee5c Ti\u00eau D\u1eef li\u1ec7u s\u1ebd gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: “Ai \u0111ang th\u1ef1c s\u1ef1 truy c\u1eadp website c\u1ee7a t\u00f4i?”. H\u1ecd l\u00e0 nam hay n\u1eef? \u1ede \u0111\u1ed9 tu\u1ed5i n\u00e0o? Quan t\u00e2m \u0111\u1ebfn l\u0129nh v\u1ef1c g\u00ec? H\u1ecd \u0111\u1ebfn t\u1eeb \u0111\u00e2u? Khi b\u1ea1n c\u00f3 m\u1ed9t “ch\u00e2n dung” (persona) r\u00f5 r\u00e0ng, vi\u1ec7c vi\u1ebft n\u1ed9i dung s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft. B\u1ea1n s\u1ebd bi\u1ebft n\u00ean d\u00f9ng t\u1eeb ng\u1eef n\u00e0o, gi\u1ecdng \u0111i\u1ec7u ra sao v\u00e0 th\u1eadm ch\u00ed l\u00e0 n\u00ean \u0111\u0103ng b\u00e0i v\u00e0o khung gi\u1edd n\u00e0o. V\u00ed d\u1ee5, n\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n l\u00e0 c\u00e1c b\u1ea1n tr\u1ebb y\u00eau c\u00f4ng ngh\u1ec7, h\u00e3y n\u00f3i chuy\u1ec7n b\u1eb1ng ng\u00f4n ng\u1eef c\u1ee7a h\u1ecd: nhanh, g\u1ecdn, nhi\u1ec1u m\u00e0u s\u1eafc v\u00e0 m\u1ed9t ch\u00fat h\u00e0i h\u01b0\u1edbc. \ud83d\ude09 B\u01b0\u1edbc 2: T\u1ed1i \u01afu N\u1ed9i Dung D\u1ef1a Tr\u00ean “Nhi\u1ec7t K\u1ebf” T\u1eeb Kh\u00f3a \u0110\u1eebng vi\u1ebft theo c\u1ea3m t\u00ednh. H\u00e3y \u0111\u1ec3 d\u1eef li\u1ec7u t\u1eeb kh\u00f3a d\u1eabn \u0111\u01b0\u1eddng. B\u1ea1n mu\u1ed1n vi\u1ebft v\u1ec1 “c\u00e1ch t\u1ed1i \u01b0u website”? H\u00e3y xem m\u1ecdi ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm c\u1ee5m t\u1eeb n\u00e0o nhi\u1ec1u nh\u1ea5t. “T\u1ed1i \u01b0u website l\u00e0 g\u00ec?”, “C\u00e1ch t\u0103ng t\u1ed1c website”, “SEO onpage c\u01a1 b\u1ea3n”… M\u1ed7i c\u1ee5m t\u1eeb l\u00e0 m\u1ed9t h\u01b0\u1edbng \u0111i kh\u00e1c nhau. H\u00e3y ch\u1ecdn nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm t\u1ed1t nh\u01b0ng \u0111\u1ed9 c\u1ea1nh tranh v\u1eeba ph\u1ea3i \u0111\u1ec3 d\u1ec5 d\u00e0ng “l\u00ean top”. V\u00e0 quan tr\u1ecdng nh\u1ea5t, h\u00e3y l\u1ed3ng gh\u00e9p ch\u00fang v\u00e0o b\u00e0i vi\u1ebft m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, \u0111\u1eebng “nh\u1ed3i nh\u00e9t” m\u1ed9t c\u00e1ch th\u00f4 thi\u1ec3n. Google th\u00f4ng minh l\u1eafm, n\u00f3 s\u1ebd hi\u1ec3u n\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 vi\u1ebft v\u00ec ng\u01b0\u1eddi \u0111\u1ecdc. B\u01b0\u1edbc 3: “Ph\u1eabu Thu\u1eadt” L\u1ea1i B\u1ed1 C\u1ee5c V\u00e0 Tr\u1ea3i Nghi\u1ec7m B\u1ea1n c\u00f3 bi\u1ebft, m\u1ed9t website load ch\u1eadm 1 gi\u00e2y c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n m\u1ea5t \u0111i m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng? D\u1eef li\u1ec7u t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google PageSpeed Insights s\u1ebd cho b\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c v\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf \u0111\u00e2u: \u1ea3nh qu\u00e1 n\u1eb7ng, m\u00e3 ngu\u1ed3n r\u1ed1i, hosting y\u1ebfu… H\u00e3y b\u1eaft tay v\u00e0o “d\u1ecdn d\u1eb9p” ngay. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y nh\u00ecn v\u00e0o “b\u1ea3n \u0111\u1ed3 nhi\u1ec7t” (heatmap) c\u1ee7a website. N\u00f3 cho th\u1ea5y v\u00f9ng n\u00e0o tr\u00ean trang web \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng ch\u00fa \u00fd nhi\u1ec1u nh\u1ea5t, v\u00f9ng n\u00e0o h\u1ecd click nhi\u1ec1u, v\u00f9ng n\u00e0o h\u1ecd l\u01b0\u1edbt qua. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t c\u00e1c n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) v\u00e0o \u0111\u00fang v\u1ecb tr\u00ed “\u0111\u1eafc \u0111\u1ecba”, gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean \u0111\u00e1ng k\u1ec3. \ud83d\ude80 C\u00e2u Chuy\u1ec7n Th\u00e0nh C\u00f4ng: Khi D\u1eef Li\u1ec7u “L\u00ean Ti\u1ebfng” T\u00f4i c\u00f2n nh\u1edb m\u1ed9t d\u1ef1 \u00e1n m\u00e0 t\u00f4i t\u1eebng tham gia. \u0110\u00f3 l\u00e0 m\u1ed9t website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1n \u0111\u1ed3 c\u00f4ng ngh\u1ec7. 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