Eng. AlSuhaibani, CEO of Arriyadh Holding, welcomed the MoU, saying it will invest in financial, human, and logistical capabilities, built upon the expertise that characterizes the two companies. He added that he believes that unifying the efforts and investments of both companies into the city center will reap numerous benefits for both companies, their investors, consumers, visitors, and the local area collectively. This step will also contribute to raising operational efficiency and activating marketing and expansion plans. It also aims to increase the scope of leasing, attracting new investors to the city center, and enhancing its destination experience, in addition to the expected profit gains that support financial sustainability and growth for the two companies.